Planazo
(
2022
)
UX/UI Design, Figma
People are increasingly seeking new experiences in their city, such as dining at unique restaurants, attending events, watching live shows, or exploring new activities. However, the search is often frustrating and time-consuming, scattered across multiple platforms and apps. The goal is to simplify this process with an app that centralizes these options, offering a fast and enjoyable search experience.
The project kicked off with extensive user research, incorporating desktop research, benchmarking, and user persona development. These findings shaped the ideation phase, where an MVP was defined, and information architecture and user flows were structured to enhance usability. Through iterative prototyping, user testing, and heuristic evaluation, the design was continuously refined to ensure an intuitive and user-centered experience.
The project resulted in an all-in-one platform that centralizes local experiences from various sources. These experiences are carefully pre-selected through a curation process to ensure quality and authenticity. Users can personalize their search with filters for date, time, dietary needs, interests, budget, and more.
